This scores the structure, not the soul. It checks whether the bones of a viral reel are present — it can’t feel your delivery or your face on camera. Use it as a checklist, not a verdict.
✦Paste a script and hit Score it.
Your breakdown appears here.
Your breakdown appears here.
The 4-stage formula
1 · Hook (0–3s)Bold, polarizing, scroll-stopping. Names the audience instantly.
2 · Setup & ValidationValidate the feeling. Dismantle the excuse. They feel seen before taught.
3 · Core LessonThe practical takeaway. Calm, authoritative, real-world, a little repetition.
4 · Empowering PayoffOne quotable, screenshot-worthy closing line. Then a clear CTA.
The 6 hook types
Power FlipHarsh TruthContrarian TakeDefinitive RuleBold StandardSubversion
Delivery rules
- Calm and authoritative — never yelling, never rushed.
- Strategic pauses after key lines.
- Feels like a private conversation, not a performance.
- The viewer feels seen, not lectured.
Scoring rubric · each /10 → /60
HookSetup & ValidationCore LessonEmpowering PayoffDelivery & ToneShareability
A structural heuristic. High structure scores don’t guarantee reach — but missing structure almost always caps it.
The “never” rules
- Never lecture or talk down.
- Never rush the delivery.
- Never skip the validation stage.
- Never end without a quotable closing line.