The plan

Blueprint

Your pricing, your packages, the path a stranger takes to becoming a repeat buyer, and the first 90 days laid out in three phases. The numbers are research-backed starting points — we lock them to your reality on the call.

The offer ladder

Pricing

Five rungs, from a free email-builder to high-ticket consulting. Each one feeds the next: the $47 entry proves a buyer, the $497 cohort does the volume, and the premium tiers carry the margin.

Free
The Thank-You Framework

A free guide traded for an email. The top of everything.

$0
Low-ticket
The Interview Blueprint

Self-paced vault. Impulse buy that validates a real buyer.

$47
Flagship
Core program
The Glue Career Shift

4-week live cohort. The volume workhorse. 3-pay available.

$497 / $697
Premium
The Promotion Accelerator

1:1 intensive for urgency buyers. High touch.

$1,500 +
Consulting
Leadership Systems Intensive

Founders & orgs. Project or retainer. Slowest yes, biggest ticket.

$3,500 +

Plus an optional recurring tier — The Glue Circle membership at $39/mo — to stabilize monthly income. Benchmarks: career coaching commonly runs $100–$250/session with $500–$1,200 packages; live cohort courses sit $497–$2,500; executive/leadership programs $5,000+. Offer a payment plan on anything over $500.

What they actually get

Packages

The Interview Blueprint

$47
For the job seeker with an interview on the calendar
  • ✓ The question-behind-the-question method
  • ✓ Answer frameworks for the hard ones
  • ✓ The post-interview thank-you that lands
  • ✓ A pre-interview prep checklist

The Glue Career Shift

$497
For the overlooked pro ready for the next level
  • ✓ 4 weeks of live group coaching
  • ✓ Positioning: make your value visible
  • ✓ Interview + executive presence
  • ✓ Salary & promotion language
  • ✓ Templates and a private community

The Promotion Accelerator

$1,500+
For the high-urgency buyer who wants it done with them
  • ✓ A 6-week 1:1 intensive
  • ✓ Personal positioning & story
  • ✓ Live interview & negotiation prep
  • ✓ Direct access between sessions

Leadership Systems Intensive

$3,500+
For founders whose business runs through them
  • ✓ An audit of where the business depends on you
  • ✓ The operating layer: roles, rhythms, decisions
  • ✓ Documented systems the team can run
  • ✓ Implementation support

From stranger to regular

The customer journey

Nobody buys the $3,500 first. Every buyer walks the same path — your job is to make each step feel like the obvious next one.

Discover

A reel or carousel stops them. They feel seen, not sold.

Opt in

They trade an email for the free framework. Now they’re yours to nurture.

First yes

The $47 Blueprint. Small risk, real value, proven buyer.

Core

The $497 Career Shift, where the real transformation happens.

Ascend

Premium 1:1 or consulting for the ones who want more.

Repeat & refer

Results become testimonials. They come back and send others.

The first 90 days

Roadmap

Three phases. Build the foundation, earn the first traction, then scale what works. Run it alongside the weekly rhythm in the Guide.

01

Days 1–30 · Foundation

Goal: live, consistent, and one offer selling
  • · Deploy the suite and set the lead magnet live
  • · Lock prices and the $47 Blueprint product
  • · Batch & post 5×/week from the Content Engine
  • · Open DMs daily using Market Map openers
  • · First goal: 20 Blueprint sales
02

Days 31–60 · Traction

Goal: launch the Career Shift waitlist
  • · Build the waitlist with a comment-to-DM funnel
  • · Run a quiz + opt-in from Studio
  • · Publish 2 case studies as proof
  • · Soft-open the $497 cohort to the waitlist
  • · Test a premium 1:1 with one or two buyers
03

Days 61–90 · Scale

Goal: predictable monthly revenue
  • · Run the first full Career Shift cohort
  • · Open the Leadership Systems Intensive to founders
  • · Launch The Glue Circle for recurring income
  • · Double down on the 2–3 content angles that hit
  • · Set the next quarter’s number in Money Math