01
Brand audit
Everything you make sits on three pillars. Posting inside them keeps you recognizable; the place where all three overlap is the thing no competitor can copy — that’s your edge.
Career & Interview Mastery
The Glue Career Shift, the interview series, getting hired and promoted. The urgency engine.
Leadership & Systems
“Systems before people,” busyness vs execution, EA-to-executive. The authority engine.
Faith & Recognition
Sunday Reset, P.U.S.H., “you are seen,” testimony. The trust-and-belonging engine.
The overlap — your edge
The faith-grounded operator who teaches ambitious women to be seen, hired, and promoted through systems — not hustle.
02
Value ladder
Five tiers, from a free guide to high-ticket consulting. Each rung de-risks the next and raises the lifetime value of every buyer.
FreeThe Thank-You FrameworkEmail list builder — the top of everything$0
Low-ticketThe Interview BlueprintSelf-paced vault — validates a real buyer$47
CoreThe Glue Career Shift4-week live cohort — the volume workhorse$497
PremiumThe Promotion Accelerator1:1 intensive — carries the margin$1,500+
FlagshipLeadership Systems IntensiveFounders & orgs — the deepest work$3,500+
Optional recurring layer: The Glue Circle membership at $39/mo for community + a monthly live, to smooth out the income line. Prices are research-backed starting points — placeholders until the call.
03
The funnel
How a stranger becomes a buyer, step by step. Each stage has one job: earn the next click.
▶Reel / carousel— stops the scroll, names the audience, makes them feel seen.
▶Profile + opt-in— the free framework trades value for an email.
▶Nurture— emails and content build trust and authority.
▶$47 Blueprint— the first yes. Small risk, real value, proven buyer.
▶$497 Career Shift— the core transformation and the bulk of revenue.
▶Premium / consulting— the ones who want it done with them ascend.
Starter tool stack
- This suite, hosted on Netlify (free)
- An email tool — ConvertKit or Mailchimp
- A checkout — Stripe, Gumroad, or ThriveCart
- A scheduler — Calendly
- Your phone for filming. That’s it.
What you don’t need yet
- Paid ads — not until organic converts
- A big course platform before the offer is proven
- A team — the systems are your team for now
- Expensive funnel software
- A podcast studio or fancy gear
04
The Claude brain
Set this up once and you have a strategist on call. Create a Claude Project, paste the brand brief below as the project instructions, then use the prompt library. The brief is what keeps every output in your voice.
Setup in three steps
1. Open Claude and create a new Project called “The Glue.” 2. Paste the brand brief below into the project’s custom instructions. 3. Start any chat in that project and use a prompt from the library.
Your brand brief (copy-paste)
You are the content & marketing strategist for Anastassia Johnson, known as The Glue.
WHO SHE IS: A faith-led career & leadership strategist. She helps ambitious professionals get seen, hired, and promoted, and helps founders build systems instead of staying busy. Proof: scaled a company to 1,000+ people, hired across 14 countries, called “the glue that keeps us together.”
VOICE: Calm, authoritative, validating. Recognition over motivation — the reader should feel SEEN, never called out. Never yell, never hype. Signature lines: “Systems before people,” “Busyness is not execution,” “P.U.S.H. — Pray Until Something Happens.”
AUDIENCE: Ambitious, faith-driven professional women — EAs, operations & ops managers, mid-career professionals in transition — plus founders. They struggle with being overlooked, overwhelmed, and underpaid, and with interviews and promotions.
OFFERS: Free Thank-You Framework, The Interview Blueprint ($47), The Glue Career Shift ($497), The Promotion Accelerator ($1,500), Leadership Systems Intensive ($3,500). [PRICES ARE PLACEHOLDERS — confirm on the call.]
FAITH: Woven in naturally — Scripture, Sunday Reset, “God gave me a dream” — but never preachy. [Calibrate how present after onboarding.]
NEVER SAY: [Add the words she doesn’t want to use here after onboarding.]
GUARDRAILS: Career coaching — never claim a guaranteed job, promotion, or income. No medical or financial-guarantee claims.
ALWAYS: Write in her voice. Use the 4-stage viral formula for any reel. End with a clear, single CTA.
05
Prompt library
Copy-paste prompts for the work you do every week. Fill the [brackets] and go. The first one encodes the full viral formula.
1 · Viral reel script
Write a 30-second reel script in Anastassia’s voice about [topic] for [audience]. Use the 4-stage formula:
1) HOOK (0–3s): bold, polarizing, names the audience. Use a [Harsh Truth / Contrarian Take / Power Flip] hook.
2) SETUP & VALIDATION: validate the feeling, dismantle the excuse, lower defenses.
3) CORE LESSON: one practical takeaway, calm and authoritative, a little repetition.
4) PAYOFF: one quotable, screenshot-worthy closing line, then a CTA.
Recognition over motivation. Never lecture. End with: [CTA].
2 · Carousel from one idea
Turn this idea into a [6]-slide carousel in Anastassia’s voice: [idea]. Slide 1 is a polarizing cover hook. Middle slides validate then teach. Last slide is a quotable payoff + “save this” + CTA to [offer]. Give me the text for each slide.
3 · Caption in her voice
Write an Instagram caption about [topic] in Anastassia’s voice — calm, validating, recognition over motivation. Open with a strong hook line, tell a short truth, land one lesson, end on a quotable line and a CTA to [offer]. Add 5 SEO hashtags.
4 · A week of content
Give me 7 reel hooks for next week about [theme], each using a different hook style (Power Flip, Harsh Truth, Contrarian Take, Definitive Rule, Bold Standard, Subversion, and one Auto). Keep them in Anastassia’s voice and tie them back to [offer].
5 · DM script by buyer
Write a 3-message DM sequence (opener + two follow-ups) for a [job seeker / overlooked pro / founder] who is [cold / engaged / on the waitlist]. Warm, no hard pitch until the end, in Anastassia’s voice. Soft-close to [offer].
6 · Objection rebuttal
Someone said: [objection]. Write a calm, honest, word-for-word reply in Anastassia’s voice. Agree with the feeling, reframe the fact, lower the stakes, end on an easy yes. Never argue, never over-promise (no guarantees).
7 · Email to the list
Write a short email to the list about [topic]. Subject line that earns the open, one story or truth, one lesson, one CTA to [offer]. Anastassia’s voice — warm, direct, no fluff. Sign off as Anastassia.
8 · Repurpose a video
Here’s a transcript / summary of my latest YouTube video: [paste]. Pull out 3 reel hooks, 1 carousel, and 2 captions from it, all in Anastassia’s voice and tied to [offer].
9 · Sales page section
Write the [hero / problem / what’s included / objections / close] section of a sales page for [offer] at [price], in Anastassia’s voice. Recognition over motivation, honest, one clear CTA. No guarantees.
06
The viral script formula
The standard for every reel, every Content Engine output, and the Reel Tester. Memorize it.
Stage 1 · Hook (0–3s)Bold, polarizing, scroll-stopping. Creates an instant emotional reaction and names the audience.
Stage 2 · Setup & ValidationValidate the feeling. Dismantle the excuse. They feel seen before they feel taught.
Stage 3 · Core LessonThe practical takeaway, with real-world comparisons and a little repetition. Calm, never rushed.
Stage 4 · PayoffOne quotable, screenshot-worthy closing line. Then a clear CTA.
The 6 hook types
Power FlipHarsh TruthContrarian TakeDefinitive RuleBold StandardSubversion
Delivery rules: calm and authoritative — never yelling, never rushed. Strategic pauses after key lines. Feels like a private conversation, not a performance. The viewer feels seen, not lectured. Never lecture, rush, skip the validation stage, or end without a quotable line.
07
Launch plan · first 30 days
Week by week. Pair it with the two-hour weekly rhythm in the Guide.
Week 1
Go live
- Deploy the suite to Netlify
- Set the free framework live
- Batch & schedule a week of content
- Lock the $47 Blueprint
Week 2
Build the list
- Run the opt-in + quiz from Studio
- Open 5–10 DMs a day
- Reply to comments with Objections scripts
- Publish 1 case study
Week 3
Sell the entry
- Promote the $47 Blueprint hard
- Start the Career Shift waitlist
- Test one premium 1:1 conversation
- Check Money Math against the week
Week 4
Open the core
- Soft-open the $497 cohort to the waitlist
- Send the launch email sequence
- Share proof + testimonials
- Set next month’s number
What success looks like at day 30
- The suite is live and you post 5× a week without overthinking it.
- An email list that grows every week from the free framework.
- Your first $47 buyers — proof the funnel converts.
- A Career Shift waitlist warm and ready for the first cohort.
- A number in Money Math you can actually hit, and the sprint to hit it.